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INDUSTRY SOLUTIONS | RETAIL PRODUCT SUPPORT
Today’s consumers expect good value for their money, personalized service and the ability to peruse and purchase across multiple channels.
Mega Retailers offer customers a very broad range of consumer products at low prices in one place. Staff training objectives are generally geared to deliver quality customer service but with limited product expertise.
Specialty retailers focus on a specific market segment – such as electronic equipment that requires in-depth product knowledge. Such retailers offer a wide inventory selection from variety of manufacturing firms with on-site expertise from sales associates trained in various product lines. Price is important but so is expertise.
In both cases, better application of expertise could improve the customer experience and confidence level – leading to greater sales. XpertSHARE helps retailers deliver a superior customer experience and achieve bottom-line results in three ways:
1) Customers get access to up-to-date product knowledge on demand to facilitate sales;
2) Links to inventory systems to expedite sales; and,
3) Real-time consumer/market data collection - business intelligence for strategic and tactical business improvement.
| For XpertSHARE - Retail Value Proposition PDF |
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